With the seismic shift in the social media landscape following Elon Musk's acquisition of Twitter, Fedica (formerly Tweepsmap) encountered critical challenges shortly after the rebrand:

Drastic Drop in Social Media Engagement
Following Elon Musk's acquisition of Twitter, Fedica experienced a sharp decline in social media-driven leads due to algorithm changes and evolving user behaviors, which disrupted its primary lead generation channels

Single-Platform Perception
Fedica was initially seen as a Twitter-centric tool, severely limiting its market reach and hindering its ability to attract a broader audience.

Word-of-Mouth Marketing Reinforcing Outdated Perceptions
Existing word-of-mouth marketing reinforced outdated views of Fedica as merely a Twitter mapping tool, further constraining its growth and market perception.

Risk of Disruption Due to Over-Reliance on Twitter
The company's heavy reliance on Twitter made it vulnerable to disruptions caused by the platform's shifting landscape, creating an urgent need for a strategic pivot.

Lack of Standard Operating Procedures (SOPs)
The absence of established SOPs and a strategic roadmap left the company poorly positioned to adapt to the rapidly changing market environment, exacerbating the challenges faced.

Complete Brand Overhaul
We rebranded Tweepsmap as Fedica, effectively eliminating the Twitter-centric perception and positioning it as a multi-platform social media management solution. This comprehensive rebranding expanded Fedica's market appeal and reach.

Repositioning
We highlighted the company's history of innovation and its forward-looking approach, helping to shift market perception and emphasize its broader capabilities.

SEO as the New Growth Engine
With social media no longer a reliable lead generator, we pivoted to a robust SEO strategy. By developing a strategic topical map and optimizing for globally competitive search terms, Fedica saw a 165.6% increase in organic clicks, from 6,210 clicks in the previous 40-day period to 16,500 clicks in the most recent 40-day period.

Content and Copywriting Overhaul
We revamped the website copy to clearly articulate Fedica’s expanded capabilities and value proposition. This enhancement in content and copywriting improved the user journey, leading to higher conversion rates and better engagement.

Affiliate Program Launch
In response to the loss of word-of-mouth momentum and the lack of a sales team, we launched an affiliate program. While still in its early stages, this initiative attracted a few hundred users and set the stage for future partnerships where affiliates will educate others about Fedica’s tools and strategies.

Social Media Strategy
We leveraged multiple platforms to demonstrate Fedica’s cross-platform expertise, adapting to the new market dynamics and ensuring continued visibility.

Email Marketing and Video Campaigns
A targeted email marketing strategy communicated the rebrand and new services to existing customers. We also developed high-level tutorial videos to showcase Fedica’s tools, aiding in customer acquisition and retention.

The strategic pivot from Tweepsmap to Fedica brought a remarkable improvement in SEO performance. Below is a detailed comparison of SEO metrics from the old domain to the new one, illustrating the effectiveness of our new SEO strategy.

A 40-day period in April 2023.

Significant increase in clicks, impressions, and improved average position for the 40-day period from July 2024 (Solid lines), compared to the previous 40-day period (Dotted lines).

A broader view of Fedica's new SEO growth: Significant increase in clicks, impressions, and improved average position.

Clicks: Increased by 165.6% from 6,210 in the previous 40 days to 16,500 in the current 40 days.

Impressions: Grew by 40.7% from 346,000 to 487,000, reflecting a broader reach and visibility.

CTR: Improved by 88.9%, from 1.8% to 3.4%, indicating higher engagement.

Average Position: Improved by 14.8%, moving up from 23.6 to 20.1, showing better search result placement.

SEO Performance
Fedica's new SEO strategy has driven a 759.4% increase in organic clicks compared to the same period with Tweepsmap in 2023, rising from 1,920 to 16,500 clicks in the most recent 40 days. Additionally, impressions grew by 355.1%, highlighting the expanded reach and visibility.

Expanded Market Perception
Successfully repositioned Fedica as a versatile, multi-platform social media management tool, broadening its market reach beyond Twitter. This shift helped to attract a wider audience and enhance the company's market presence.

Improved User Experience:
Enhanced website copy and content funnels led to better conversion rates, driving direct sign-ups and increasing session durations. The refined content strategy improved user engagement and facilitated a more seamless customer journey.

Sustained Growth Amidst Industry Turmoil
Despite significant challenges, including absorbing a half-million-dollar charge from Twitter’s API changes, Fedica continued to grow. This resilience ensured financial stability and minimized disruption to the business.

Early Success of Affiliate Program
The initial phase of the affiliate program attracted a few hundred users and set the stage for future growth. This program is poised to leverage affiliates for spreading awareness and educating others about Fedica’s offerings.

Increased User Engagement
Higher click-through rates and longer session durations on the website demonstrated improved user engagement and interaction with the new content and features.

Business Growth
The rebranding and strategic shifts led to the acquisition of new Twitter-related tools, expanding Fedica’s offerings and enhancing its service capabilities.

Financial Stability
Effectively avoided potential disruption related to Twitter's changing landscape, maintaining operational stability and growth despite the challenges.

Positive Word-of-mouth
Shifted user testimonials to highlight Fedica’s multi-platform capabilities, contributing to a more favorable brand perception and reinforcing the new market positioning.